{"id":1761,"date":"2023-12-14T10:33:22","date_gmt":"2023-12-14T10:33:22","guid":{"rendered":"https:\/\/300mind.studio\/blog\/?p=1761"},"modified":"2024-05-30T13:27:58","modified_gmt":"2024-05-30T13:27:58","slug":"fortnite-game-strategies","status":"publish","type":"post","link":"https:\/\/300mind.studio\/blog\/fortnite-game-strategies\/","title":{"rendered":"Fortnite Game Strategies You Can Use For Your Game Development Project"},"content":{"rendered":"\n

“Fortnite” – what kind of thoughts came to your mind when you read this game name? Of course, alluring graphics, fascinating characters, an attention-worthy game environment<\/a>, unique fort-building strategies, and whatnot! It’s not just a game but another escape world for many gamers.<\/p>\n\n\n\n

This free-to-play battle royale EPIC game did not get this fame overnight but had to go through many brainstorming sessions, intensive efforts, sliding across strategies, and more. Fortnite came out as something innovative, more like walking out of Jumanji.<\/p>\n\n\n\n

It was launched in 2017, and as a result of great work, brought in $9.1 billion<\/a> of business in its first two years only, with a base of 200M+ players with 8.3M + concurrent players<\/a>. Then, it achieved an increment of 23% in its monthly revenue after each event.<\/p>\n\n\n\n

Over six years, it has created a special space in players’ hearts and minds. Hence, we’ve covered this blog to put in our analysis of Fortnite, like factors that have allured players to choose it over others, which you can take away for your game development project to excel. But before that, let’s first go through the gameplay of it.<\/p>\n\n\n\n

What’s the Gameplay of Fortnite?<\/h2>\n\n\n\n

Fortnite is an action-based attacking and survival game in which players land on their chosen place on the battleground through parachute and go by sprinting, climbing, and smashing their way to be the last person standing.<\/p>\n\n\n\n

It also has three game modes with similar graphics, art assets, and game mechanics but with different missions:<\/p>\n\n\n\n

Fortnite: Save the World<\/strong>, with a squad (up to 4 players), starts with a scenario in which around 98% of the world population has been wiped out and the logged-in players are the only survivors, who have to survive and save the world from the zombie-like HUSKs by building defensive fortifications around objects to hide or tunnels to lure and trap husks and attacking them to accomplish the mission. Moreover, it\u2019s a pay-to-play game because of its extraordinary gameplay.<\/p>\n\n\n\n

Fortnite Battle Royale<\/strong> is a player-versus-player death game of a total of 100 players, where players can play as solo, duo, or squad (up to 4). Here, when players land on the battleground, they are weaponless and must search for weapons, powers, suits, vehicles, and more resources across map areas to survive other players\u2019 attacks as the map shrinks till they are the only ones alive to be the winner – #1 Victory Royale<\/em>.<\/p>\n\n\n\n

Fortnite Creative<\/strong> is a sandbox game that enables players to bring any team from Battle Royale game<\/a> mode to their personal island and create their gameplay as they want by creating game arenas, challenges, and more.<\/p>\n\n\n\n

Understanding Fortnite’s Success Factor<\/h2>\n\n\n\n

Now, as you’ve already gone through the Fortnite gameplay, it’s time to go through its key strategies that you can adopt for your game to become a hit. But before that, there are three factors behind the growth of any product, especially in the game industry:<\/p>\n\n\n\n

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  1. Attract new customers (players in the topic of the game) and engage them to become active users.<\/li>\n\n\n\n
  2. Strategies for retaining the interest of gamers.<\/li>\n\n\n\n
  3. Having a foolproof game monetization strategy to earn revenue, such as by selling premium access to the gamers.<\/li>\n<\/ol>\n\n\n\n

    When Fortnite was first launched, they created much hype around the game world to study the kind of game modern audiences would need by revealing the concept in the event Spike Video Game Awards (VGA).<\/p>\n\n\n\n

    Know the Gaming Trend<\/h3>\n\n\n\n

    When they were creating Fortnite, they knew what kind of game they were going to build, of course, it’s going to be on the theme of players’ battleground. Because they have seen the massive anticipation of battleground games amongst the age group of 10-30 years old when they began the development of the game.<\/p>\n\n\n\n

    They also made the game available on PC, console, and mobile, giving them access to players from this age group through their preferred gaming platform. This strategy worked for them, enabling Fortnite to earn $1 billion<\/a> from just mobile gaming, as a majority of players from this age group were into mobile gaming more.<\/p>\n\n\n\n

    \ud83d\udcdd Learning from this Fortnite strategy is, “every game genre brings different trends with opportunities for the creators to adopt and shine in the market, so it’s very important to be updated with game development trends<\/a>.”
    Another lesson from this is to never limit your game’s success by opting only for     mobile game development<\/a> or any single gaming platform that you think would be suitable. Choosing cross-platform game development would enable you to access a huge pool of players across different gaming platforms.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

    Setting Up Unique Factors for the Game<\/h3>\n\n\n\n

    Check out any popular game – be it Fortnite, PUBG, Free Fire, Valorant, etc., they all have their unique mechanisms that have grabbed the attention of players to continue playing them. As we learn from Fortnite’s strategies, they have brainstormed a lot to derive its unique factors for the game.<\/p>\n\n\n\n

    And Fortnite’s building mechanism is its unique factor. They understood the players’ need to survive for the longest possible time in the game while making the game interesting.<\/p>\n\n\n\n

    Understanding player psychology, Fortnite has implemented three building mechanics in the game:<\/p>\n\n\n\n

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    1. Boxing\/Tarping\/Tunneling:<\/strong> More like creating tunnels, which is often considered the best defense fortification in the end-game.<\/li>\n\n\n\n
    2. High-ground Retakes: <\/strong>These are the advanced building maneuvers through double ramp rush, 90-degree turns, pyramid retakes, cone jumps, high-ground peeking, tunneling retakes, and more for the players to have a high-ground advantage over opponents.<\/li>\n\n\n\n
    3. Piece Control: <\/strong>It enhances the player\u2019s ability to manipulate and control individual building structures (pieces) during a battle. This includes editing structures, building structures strategically, isolating opponents, box fighting, retakes, high ground, and much more.<\/li>\n<\/ol>\n\n\n\n
      \ud83d\udcdd Learning from it, no matter what genre of game you’re creating, not just in the players’ defense mechanism, but in other game parts should also have your unique factors that any player would find fascinating.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

      Level Design<\/h3>\n\n\n\n

      What makes your game much more interesting to players? It’s the “WOW” and “OMG” moments that challenge players to finish the game level. And, of course, every game developer designing their game would be looking for this hook to gain the player’s maximum attention and engagement. Not to mention, Fortnite excelled in this as well.<\/p>\n\n\n\n

      Fortnite’s level design is characterized by dynamic and evolving environments. The game’s map changes over time, introducing new points of interest, challenges, interactive elements, hidden secrets, and thematic updates. It keeps the gameplay experience fresh and engages players in exploring the evolving landscape.<\/p>\n\n\n\n

      Unlike other games, Fortnite didn’t have different levels, but of course, the evolving challenges created by game players for each other and also forced one to make players get into a clash to achieve victory. That level of challenges included setting up supplies, map shrinks, and much more.<\/p>\n\n\n\n

      \ud83d\udcdd Learning from Fortnite’s level design strategy is to find out obvious challenges that would make players intrigued to come back and play it again and again until they achieve victory.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

      Also, check out our expert insights on game level designing<\/a> to make your game enticing.<\/p>\n\n\n\n

      Engaging Storytelling<\/h3>\n\n\n\n

      It’s important for the game to have alluring visuals, animation, and power-packed performance, but those all can go to waste if the storytelling of the game<\/a> is not intriguing enough.<\/p>\n\n\n\n

      As we are here demystifying the strategies of Fortnite, let’s talk about how the EPIC game planned the storytelling of this revolutionary:<\/p>\n\n\n\n

      In the 2018 Game Awards, Donald Mustard shared the team\u2019s approach to the storytelling of Fortnite.<\/p>\n\n\n\n

      According to him, the idea of storytelling in Fortnite is not something out of the box. They just followed the imagination to find ways to create truly mass-scale, broad-based entertainment – and that\u2019s through narrative conceit.<\/p>\n\n\n\n

      The guiding principle of Fortnite storytelling was on the why of what\u2019s happening, finding hooks critical for gamers to be emotionally attached to unlock the entertainment bomb, rather than creating a typical character-driven, three-act structure.<\/p>\n\n\n\n

      As the concept of Fortnite is a multiplayer battleground, its storytelling cannot be as straightforward, but there\u2019s always a story happening that Agent Jones or the Seven are doing, and a lot more that only a few could see.<\/p>\n\n\n\n

      In short, instead of the character driving the game story forward, they created the world – the island driving the story forward. So, we can say the powerful tool used for the narrative of Fortnite is environmental storytelling, in which players dropping by to roam around and playing the shooting game, would write their own story for the game.<\/p>\n\n\n\n

      So, unlike other games with stronger plots, Fortnite gave that power to the hands of players to carve.<\/p>\n\n\n\n

      \ud83d\udcdd Learning from this strategy is not to follow as it did, but to find the hook that your potential gamers would like to remember, strategize, and then come back stronger.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

      Always Experimenting with Visuals<\/h3>\n\n\n\n

      After the award-winning storyline, the graphics, animation, and transitions in the game also play a vital role in the game’s success factors. And Fortnite set its standard by creating a combination of cartoonish and stylized game art overall popular game art styles. Because it gave the team Fortnite the freedom to experiment with their unique ideas.<\/p>\n\n\n\n

      These are the core highlights for any game. And the Fortnite team took the experiments on graphics and animation very seriously. They never missed out on any opportunity to flourish their skills to innovate.<\/p>\n\n\n\n

      We personally find this Fortnite: Food Fight<\/a> (Burger Vs. Pizza) campaign the most innovative one, along with their amazing marketing strategy to make every curious enough to start a big controversy.<\/p>\n\n\n\n

      \"Fortnight<\/figure>\n\n\n\n

      They also take festive seasons and other controversial events and collaborations as an opportunity to create limited editions for in-game purchases. The Marvel Edition, Marshmello concert, and Christmas editions are some of the most controversial themes of Fortnite, and Travis Scott’s astronomical event collaboration with it – has helped boost game adoption and business.<\/p>\n\n\n\n

      \ud83d\udcdd Learning from Fortnite’s visual strategy would be to never miss an event such as Thanksgiving, Halloween, Christmas, or any controversial ones worthy enough to turn into amusing visuals to make your game look more appealing and an excuse to set up the trendsetting marketing campaign.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

      Community-building Approach<\/h3>\n\n\n\n

      For the game creators, having a dedicated community of gamers is more like a blessing. As the EPIC game studio already had a big dedicated community of gamers, it wasn’t that hard for them to divert their attention to their new game. Still, for the just debuted game, it’s a bit of a challenge.<\/p>\n\n\n\n

      To win the hearts and minds of gamers, Fortnite included the following alluring elements in the game:<\/p>\n\n\n\n